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Untitled
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| How
to Get the Most from Your Website |
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| Your website is a powerful marketing
tool. Think of it as an online catalog that is convenient for your online
customers. |
| Keep your marketing efforts targeted
and local, don't rely on Internet search engines to bring people to your
website. You know your local area, and the types of people who live there.
Use this knowledge to increase the power of your marketing efforts. |
| As an added benefit you can regularly
contact your online customers by email to remind them it is time to refill
their order - they will appreciate your thoughtfulness, and you get the
repeat business. |
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| Send
potential customers to your website using: |
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Classified or small
display ads in local newspapers - for the cost of an effective
small classified or display ad listing your website address, you
can send people to your website |
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Flyers - door-to-door
distribution, mailings, car windshields, hand-outs at meetings
(Elks, Lions, Rotary, Civitans, Church, School, Sports Clubs,
Health Clubs, etc.) |
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Use your website as a
conversation piece - the Internet has captured the imagination
of the public and spread like wildfire as the new communications
medium. Tell people you have your own website, they'll be fascinated,
then hand them your business card. |
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Announcement boards
- supermarkets, libraries, community centers, clubs, swimming
pools, offices, etc. |
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Business cards - put
your website address on your business cards and hand them out
to anyone who might be interested (Friends, co-workers, fellow
club members, etc.) |
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Letterheads - add your
website address to your stationery. |
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Media reviews - Local
and small-town newspapers are always looking for ideas for feature
articles. Websites and vitamins are both hot topics. Call your
local newspaper and suggest they run an article on your new Vitamin
Power website. |
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Don't forget to tell
your existing customers about your website, it's a good reason
to call them. Let them know how easy it is to look up Vitamin
Power products on your website and place an order, conveniently. |
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Register your
website with the Internet search engines and directories. |
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| Tell people about your website
where your online catalog is available 24 hours-a-day, 365 days-a-year,
and is always up-to-date. |
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